Hogwarts Running Club launches world’s biggest virtual race

900 runners and their supporters assembled at noon today in a Harry Potter Facebook group called “The HRC Great Hall” for the start of the world’s biggest virtual race — The HRC Quidditch Cup. The two-week 3,342.3 mile virtual challenge brings together 12 teams of 75 people, all members of the …

Soup up your store’s running program with an online run… in Colorado!

Using a virtual route and lots of digital souvenirs, Racery can expand your store’s running program into a thriving seven-day-a-week online community. With zero extra staff hours, your store can use Racery to help runners: easily track running miles get extra motivation explore cool virtual routes — Yellowstone, Paris, you name it! …

Two-month virtual group run around New York State brings extra motivation and smack-talk to running club members

Members of The Most Informal Running Club Ever (TMIRCE) in New York City, have been training together since 2012. Four times a week, 20 to 70 of  the group’s 400-odd runners get together to run, with each session having a specific focus: speed training, endurance building, beginner’s run and a social run. …

Solo runner Latria Graham battles self-doubt in an alternate reality with help of community-based virtual running races

Having thousands of people simultaneously participating in photorealistic 3D simulations is no longer a far-fetched theory dreamt up by the producers of the 1999 Sci-Fi classic The Matrix. The world of virtual running leaps ahead of VR technology by offering themed online races that tap into an individual’s creativity and …

Virtual races help attract new customers to local running stores!

Having a training program helps local running stores beat out online retailers, explains top-grossing FleetFeet franchise owner, Ed Griffin: “You’re not just running a shop; you’re building a community. Selling shoes and gear is a start, but it is more about helping people feel better about themselves.” A training program …

Hogwarts Running Club virtual race for the Trevor Project — WOW

When the dust finally settled, the Hogwarts Running Club raised more than $56k for the Trevor Project. Runners World summed the situation up beautifully when it described our virtual race as “an unusual but highly effective fund-raising effort.” The two week virtual race’s fundraising goal was $10,000. The fundraising sprint …