Turn “weekend warriors” into loyal customers with a virtual challenge

Racery’s virtual challenges turn aspiring weekend warriors into avid athletes and loyal customers! Here are seven ways a store-sponsored virtual challenge excites a new runner about running and your store:  1) Sizzle. Racery has dozens of exciting one month virtual route options in locations like Paris, the Appalachian Trail, Rome, Bali and …

Virtual races help attract new customers to local running stores!

Having a training program helps local running stores beat out online retailers, explains top-grossing FleetFeet franchise owner, Ed Griffin: “You’re not just running a shop; you’re building a community. Selling shoes and gear is a start, but it is more about helping people feel better about themselves.” A training program …

Running store takes local runners on a race across Alaska

For Peter Ripmaster, the decision to use Racery was easy. Ripmaster, the owner of the Black Mountain Running Company, was burning out trying to juggle selling shoes with hosting community 5ks and running workshops, spending quality time  with his wife and two young daughters, and training to pull a sled …