ERG Engagement That Scales
Run heritage month celebrations, wellness activities, and community building with a platform that handles the logistics. You focus on the people. Racery handles the program.
Launch an ERG ChallengeThe ERG Challenge You've Been Waiting For
You're running an ERG with limited budget, limited time, and unlimited expectations. You need to engage your community, celebrate heritage and culture, and create inclusive programming—but you're a volunteer with a day job.
Most ERG programming is passive: brownbag talks, virtual social hours, email-based awareness. That's valuable, but it doesn't create lasting connection or community momentum.
Racery flips that. You create an active community experience—a wellness challenge designed around your ERG's identity, values, and celebration calendar. Your community participates together, shares stories, and builds connection.
What an ERG Racery Challenge Looks Like
- Heritage Month Launch: Black History Month, Women's History Month, Pride Month, AAPI Heritage Month—each gets a custom challenge with relevant themes, routes, and cultural storytelling prompts.
- Inclusive Activity Menu: 80+ activities ensure participation from everyone. Not a runner? Walk. Prefer solo time? Meditation counts. Want community? Group yoga activities encouraged.
- Cultural Storytelling: Built-in photo and story features let community members share personal stories, community moments, and cultural celebrations. This is what builds ERG connection—shared narrative.
- Team Building with Purpose: If your ERG spans departments/locations, Racery connects them in one experience. Remote members, HQ staff, satellite offices—all participating together in one movement.
- Community Recognition: Milestone celebrations, participant spotlights, and community shout-outs happen in real-time. Your community feels seen and celebrated.
Why ERG Leaders Are Choosing Racery
Turnkey Programming
You don't build this from scratch. Choose a heritage month, customize messaging, invite your community. Racery handles all technical logistics, platform management, and support. You manage community engagement and celebration.
Limited Budget, Big Impact
Heritage month programming typically requires speaker fees, event space, catering, or significant volunteer hours. Racery is $1,800-3,000 for your whole community for 4-8 weeks. Zero logistics. Zero event management.
Inclusive by Design
Racery was built to include everyone, not just the already-fit. 80+ activities, flexible teams, and wellness tracking that counts meditation, nutrition, sleep, and mental health alongside exercise. Your whole community finds something that fits.
Built for Storytelling
ERGs thrive on shared narrative and cultural celebration. Racery's story features let your community share personal wellness journeys, heritage stories, and community moments. This creates cultural continuity.
Engagement Data for Org Support
Leadership wants to see ROI on ERG initiatives. Racery gives you real participation metrics: X% of ERG engaged, Y average activities per person, Z community stories shared. That data justifies ERG budget and programming.
Minimal Time Commitment
Run a challenge in 2-3 hours per week. Send launch email, celebrate milestones, wrap-up communication. Racery handles all platform logistics, technical issues, and employee training. You lead community, not infrastructure.
Heritage Month Calendar & Themes
Racery partnerships align with cultural celebration calendar. Here's what's possible:
Black History Month Challenge
February. Theme: "Miles of Heritage." Custom route through historically significant locations. Community storytelling prompt: "Share a wellness practice that strengthens your spirit." Celebration of Black wellness traditions, cultural movement, and community resilience.
Women's History Month Challenge
March. Theme: "She Moves." Custom virtual route celebrating women's athletic achievements and wellness. Built-in opportunities for women to share their wellness journey. Mixed-gender participation welcome. Celebration of women's health and achievement.
AAPI Heritage Month Challenge
May. Theme: "Balance & Movement." Custom route through Asia, South Asia, and Pacific routes. Emphasis on wellness traditions (tai chi, yoga practices, meditation). Community stories celebrating AAPI wellness heritage.
Pride Month Challenge
June. Theme: "Out & Active." Celebrate LGBTQ+ wellness, resilience, and community. Custom routes, inclusive team options, storytelling around wellness journey and identity. Community visibility and celebration.
Latinx Heritage Month Challenge
September-October. Theme: "Comunidad y Movimiento." Community-focused challenge celebrating collective wellness traditions. Family-inclusive activities (walking with kids, multigenerational stories). Cultural wellness connection.
Veterans Day Challenge
November. For veteran ERGs: "Strength & Service." Challenge celebrating veteran wellness, resilience, and community support. Opportunity to honor service while building contemporary wellness community.
These themes are designed and tested. You can customize any of them to fit your ERG's specific identity and values. Or we can work together to design something entirely custom for your community's celebration.
Real Engagement Metrics for ERGs
How do ERG challenges typically perform? Here's real data from ERG-focused programs:
Participation & Engagement
- ERG member participation: 65-80% of ERG members join the challenge (vs. 15-20% for non-ERG corporate programs)
- Activity frequency: Average 8-12 activities logged per person during 4-8 week challenge
- Story sharing: 50-60% of participants share photos or stories (higher than general corporate programs)
- Retention: 88%+ stay active through program completion
Why ERG Challenges Perform Better
- Identity-Centered: Challenges are designed around your community's values, not generic wellness. That resonates deeply.
- Community-First: ERG members already have connection to each other. A Racery challenge amplifies that, creating shared narrative.
- Inclusive Design: 80+ activity types means participation isn't limited to athletes. Wellness is defined broadly—something for everyone.
- Cultural Relevance: Timing challenges with heritage months, cultural celebrations, and meaningful dates increases relevance and motivation.
- Recognition & Visibility: Stories and milestones celebrate individual and community achievements. That visibility matters in ERG spaces.
Community Data You Can Share with Leadership
- X% of ERG members actively participated in challenge
- Y total community activities logged (moving your community forward together)
- Z stories shared, celebrating community identity and resilience
- Community sentiment scores (pre/post challenge surveys show relationship strengthening)
This is how you justify ERG budget. Hard data on engagement and community impact.
Inclusive Design Philosophy
ERGs represent diverse communities. Racery is built to include everyone, not exclude.
80+ Activity Types
Not everyone can run. That's OK. Activities include:
- Movement: Walking, running, cycling, dancing, yoga, strength training, sports, swimming
- Mindfulness: Meditation, journaling, breathwork, therapy, counseling
- Nutrition: Meal prepping, healthy cooking, nutrition learning
- Sleep & Recovery: Sleep tracking, rest days, recovery activities
- Community Care: Volunteering, mentoring, ERG participation, community service
- Mental Health: Mental wellness check-ins, support group participation, therapy
Accessibility First
- Mobile & Web: Works on any device. Remote members participate fully.
- No Required Equipment: Walking doesn't require a gym membership or fancy gear. It counts equally.
- Flexible Schedule: Activities logged on your schedule, not a group fitness class time. Night shift? 24/7 participation.
- No Geographic Barriers: Everyone participates from home, work, anywhere. No commute required.
- Neurodiversity Friendly: Activities logged individually or as teams. Flexible team structures. No forced social requirement.
Cultural Representation
Racery challenges are custom-themed to reflect your community's heritage and values. Stories celebrate cultural wellness practices, traditions, and identity. This matters to ERG members—they see themselves represented in programming.
Fast Setup, Minimal Time
Time from decision to launch: 30 days
What You Do
- Week 1: 30-minute call with Racery. Choose theme, timing, and customization level. (30 min commitment)
- Weeks 2-3: Provide feedback on branding, messaging, and team structure. Review sample communications. (1 hour total)
- Week 3: Brief training session on the platform and your admin role. (30 min)
- Week 4: Send launch emails and promote internally. Run the challenge. (2-3 hours per week)
What Racery Does
We handle everything else. Platform setup, customization, technical maintenance, employee training materials, ongoing support, technical issue resolution, final reporting.
Your time commitment: 4-5 hours upfront, 2-3 hours per week during challenge. That's it.
Pricing for ERGs
ERG Racery Challenges: $1,800 - $4,000 (for most ERGs)
Typical Pricing
- Small ERGs (100-300 members): $1,800 - $2,500 for 4-8 week challenge
- Mid-size ERGs (300-800 members): $2,500 - $4,000 for 4-8 week challenge
- Multi-ERG Annual Program: Run spring, summer, and fall challenges. $8,000-10,000 annually for full calendar.
Pricing includes: platform setup, custom theme design, employee training, communications templates, ongoing support, and final reporting.
Budget Justification
Most ERG budgets are limited. How do you justify Racery cost?
- Speaker Fee Comparison: One heritage month speaker: $1,500-2,500. Racery challenge: $2,000. You get 4-8 weeks of ongoing engagement, not one hour of content.
- Event Cost Comparison: In-person ERG gathering: $3,000-5,000 (venue, catering, logistics). Virtual Racery challenge: $2,000. Reaches everyone, including remote staff.
- Volunteer Time Savings: Running traditional ERG programming requires 40-60 hours of volunteer coordination. Racery reduces that to 15-20 hours. Calculate volunteer time value—you're probably saving $1,000-2,000 in labor.
- Leadership Engagement: Racery gives you metrics on ERG participation and impact. That data helps secure future budget. You're not guessing—you're proving value.
FAQ for ERG Leaders
Can we customize the challenge theme to match our specific ERG values?
Absolutely. We offer pre-built heritage month themes (Black History, Pride Month, AAPI Heritage, etc.) but we also work with ERGs to create custom themes that reflect your specific values, traditions, and celebration focus. Examples: "Women in STEM Wellness," "Veteran Wellness Circle," "Disability Justice & Movement," etc.
What if our ERG has members across different locations/time zones?
Racery is 100% virtual. Geographic location doesn't matter. Members in New York, Singapore, and São Paulo all participate in the same challenge, logged from home. Time zones are actually an advantage—24/7 participation flexibility.
Can ERG members who aren't athletic still participate?
Yes. 80+ activity types include movement, but also meditation, nutrition, sleep, mental health, journaling, therapy, volunteering, and community care. Every member finds something. Average participation in ERG challenges is 65-80% of ERG membership.
How do we handle confidentiality? Can members opt-out of story sharing?
Completely optional. Story/photo sharing is encouraged but never required. Members can log activities privately. No one is forced to share. Privacy is core to Racery design—we respect ERG member autonomy and boundaries.
Can we run multiple challenges in one year?
Yes. Many ERGs run spring, summer, and fall challenges aligned with heritage months and cultural celebrations. We offer annual multi-challenge plans at 20-30% discount vs. single-challenge pricing. Perfect for year-round ERG engagement.
What if our ERG is new or small? Can we still do this?
Absolutely. Racery works for ERGs of any size. Small ERGs often see higher participation rates (80%+) because the challenge becomes a core community bonding experience. This is a great way to build ERG visibility and membership.
Explore Heritage Month Activities
ERG Engagement Platform • Women's History Month • Pride Month • Veterans Day • Black History Month • Corporate Engagement
Related Solutions
Corporate Wellness Platform • Employee Engagement Solutions • Pricing