Virtual race ‘runs itself’ for JA South Dakota

This spring when Junior Achievement of South Dakota started pondering how Covid 19 would affect its work, two things were clear, says Rachel Petersen, events manager for the organization. First, looming economic dislocation meant that JA’s programs for K-12 students—about financial literacy, work readiness and entrepreneurship—would be more important than …

How to price a virtual race’s entry fee to maximize fundraising?

For a nimble charity, a virtual race creates multiple touch points and levers for fundraising—with none of the hassle of renting porta potties or risking a rain-out! While many charities try to maximize race proceeds by charging high registration fee, we hope this post convinces you that a lower entry …

Womxn Run the Vote triggers a social media avalanche

After starting Blogads, the first social media ad network, in 2002, I got to work on viral campaigns for clients like PETA, the Obama campaign and Audi. And I helped movie studios do giant ad integrations on pop culture landmarks like PerezHilton. So I’ve seen a lot of viral marketing campaigns …

New feature: ambassadors

Want to reward racers for recruiting friends and colleagues to join your virtual race? Racery’s ambassador feature is for you. The feature: includes a personalized recruit racers link in the welcome email each racer receives after signing up suggests this link in the about section racers see after they’ve signed …

New feature: team chat with 2team

To boost camaraderie and competition in team races, team members can now have team-only chats in the race’s message board. A racer just types 2team to start a team chat. Teammates get an email with the message and a link to use to reply. Replies don’t require 2team and don’t …

Put wings on your virtual turkey trot!

Planning to organize a virtual turkey trot for Thanksgiving 2020? Good news! Your virtual race can be bigger and better than last year’s road race. Bigger: Virtual races can be anywhere. Why not have everyone’s miles add up to push a team from your town’s public library to Plymouth Rock? And more people can join …