How to price a virtual race’s entry fee to maximize fundraising?

For a nimble charity, a virtual race creates multiple touch points and levers for fundraising—with none of a road-race’s hassles like renting porta potties, securing permits or risking a rain-out. While many charities try to maximize race proceeds by charging high registration fee, we hope this post convinces you that …

How can a charity use a custom virtual race to fundraise, connect with stakeholders and boost awareness?

For charities seeking to stage a fundraising event with maximum results and minimal investment of time and money, Racery’s custom virtual races are a powerful tool. Racery provides an interactive, virtual reality platform that inspires P2P fundraising, boosts public awareness, creates countless pieces of shareable social media content, and involves …

Hogwarts Running Club virtual race for the Trevor Project — WOW

When the dust finally settled, the Hogwarts Running Club raised more than $56k for the Trevor Project. Runners World summed the situation up beautifully when it described our virtual race as “an unusual but highly effective fund-raising effort.” The two week virtual race’s fundraising goal was $10,000. The fundraising sprint …

What is a virtual race? We’re still learning.

From many angles, our recent TechGirlz Virtual Race was a big success. More than 200 runners on 72 teams ran 19,653 miles in 40 days. In the process of the dashing and dishing, racers raised more than $7,000 for TechGirlz, a charity that helps middle school girls learn to write …

Boosting interactions in virtual races for charities

The virtual race for the TechGirlz charity shows off two recent improvements in the Racery activity feed. Below, you’ll see how the bigger avatars help emphasize human participation and socializing. And you’ll notice that the ‘activity feed,’ where racers can track each other’s real time mileage logs, now include real …