For a nimble charity, a virtual race creates multiple touch points and levers for fundraising—with none of a road-race’s hassles like renting porta potties, securing permits or risking a rain-out. While many charities try to maximize race proceeds by charging high registration fee, we hope this post persuades you that …
After starting Blogads, the first social media ad network, in 2002, I got to work on viral campaigns for clients like PETA, the Obama campaign and Audi. And I helped movie studios do giant ad integrations on pop culture landmarks like PerezHilton. So I’ve seen a lot of viral marketing campaigns …
While we do lots of virtual races and challenges for companies promoting employee fitness or bigger charities seeking donations and publicity, our favorite customers are small fundraisers for very important, very local causes. Racery tranforms what would normally just a request for a check into a more meaningful event that …
We frequently get questions about best practices for virtual races. One question is particularly common: how much lead time is needed between announcing a virtual race and actually starting the race? That depends. At the one extreme, a group of tech-savvy athletes who know each other well and frequently communicate …
For charities seeking to stage a fundraising event with maximum results and minimal investment of time and money, Racery’s custom virtual races are a powerful tool. Racery provides an interactive, virtual reality platform that inspires P2P fundraising, boosts public awareness, creates countless pieces of shareable social media content, and involves …
When the dust finally settled, the Hogwarts Running Club raised more than $56k for the Trevor Project. Runners World summed the situation up beautifully when it described our virtual race as “an unusual but highly effective fund-raising effort.” The two week virtual race’s fundraising goal was $10,000. The fundraising sprint …
