Platform Features and Fees

Bring joy to your staff, highlight your brand, or connect donors.

Racery helps you easily connect people with fitness.

Racery’s scales with your budget to bring teams together within your company, charity, team, or group.

Benefits of virtual races vary. Here are a few examples. This article helps you understand how Racery connects people with virtual race software.

• Human resources: Increase your togetherness
• Charity development: Grow your community
• ERG leader: Deepen your connections

Sponsor Virtual Race Quick-Start Guide:

Racery serves audience sizes from 50 to 10,000 participants. Choose from the options above to start a race today.

With our simple route creation tool, you can customize a route in just a few minutes today for your group to race across landmarks or scenic locations.

Core Experiences

Fitness and motivational features

Racery’s core features engages your staff, donors, or team-members from start to finish. These core experiences are always available on our platform.

Fundraising features for charities

The competitive spirit of virtual racing translates into equally strong competition in fundraising leader boards for both individuals and teams. 

Fees

Funds go directly to the designated charity, with Racery keeping no portion of donations

Donations

Racers can donate when registering

P2P

Racers can compete to raise money using peer-to-peer fundraising pages for individuals and (if applicable) teams

Leaderboards

All results are displayed in leaderboards for individuals (and if applicable) teams and groups

Visibility

Every donation is featured in the race’s activity feed along with everyone’s exercise

Thank yous

Racery emails thank donors and notify the racer or team credited for a donation

Reactions

Racers can like comment on a donation in the race’s activity feed (see image)

Filtering

In bigger events, filters can help smaller groups (companies, divisions, clubs) focus on their own fundraising logs, totals and averages

Related Reading: Racery’s fundraising features 

Race organizer tiers

Using Racery’s software, organizations can easily build and manage their own races.

Racers pay Racery’s per racer fees in these races when registering. Racery is built to be accessible to all. When needs arise, Racery’s support is ready, and our support is celebrated by our sponsors.

Large organizations hosting branded and tailored virtual races prepay Racery’s per racer fees.

Packages involving prepaid fees include opportunities (features, branding, sponsor exposure), flexibility, and support.

Self serve

$0 prepay, racers pay Racery’s fees

Sponsors of self-serve races build and manage their own races.

For flexible or tech savvy organizations, this option minimizes up-front costs. Self-serve provides a rich experience for racers.

Tiers above self-serve offer branding, custom messaging (for example, digital postcards), and setup support.

Quick-start guide:

• build a route or select one of Racery’s prebuilt races (Corporate | Charity | 5k | Free Trial)
• send custom announcement emails to racers
• customize the race’s name, which appears on the race page and digital bling
• rely on Racery tools, videos, FAQs and email support
• issue Stripe refunds to racers and/or donors (if necessary)
• if prepaying racers’ fees, use a credit card to cover the entire per racer fee
• get one admin seat

Email team@racery.com with any questions about getting started, and we’ll respond in two business days.

Professional: $4,500 in prepaid racer fees

• race organizer logo appears on the race’s digital bib, finish award, social placard, fundraising placard and about section
• custom pin drops: spotlight landmarks, offices or partners using pin drops, with editable title, text, photo and a sponsor logo
• send mileage-triggered emails (each racer or team gets an email on passing a defined mile marker)
• select which automated emails racers receive
• opt to exclude participants from future Racery marketing communications
• ad success tracking for Facebook, Google
• support for sponsor questions within one business day
• one phone consult, up to 60 minutes
• up to two admins

Corporate: $12,500 in prepaid racer fees

• coupon dashboard (unique coupons for racers from partners or corporate sponsors)
• WYSIWYG customizable registration page
• Racery, not sponsor, builds a route
• automated export of all racer photos—perfect for a slideshow
• bulk racer registration, individually or in teams
• sponsor can customize the race’s digital bib, finish award and Facebook placard using Racery blueprints (see examples of bespoke bling)
• registration tiers (offer racers different entry packages or additional bling)
• e-postcards (build and automatically trigger emails containing e-postcards of landmarks)
• custom headers and footers on the automated emails driving Racery functionality
• customize the text in some automated emails
• discounted design services
• discounted per racer fees
• up to 3 admins
• four phone consults, up to 180 minutes with the race sponsor’s project manager

International: >$23,000 in prepaid racer fees

• free 50-person 4-day warm up race (train and excite potential ambassadors before your big event!)
• concierge service for race sponsor staff
• private labeling (customize the map’s palette and replace Racery’s logo)
• custom homepage (serve new arrivals a branded splash registration page)
• API access (pull real time data directly from Racery’s database)
• embeddable race widget (add the race’s map and leader boards to your own site, view only)
• dedicated support (get a companyname@racery.com support address and expanded service hours)
• corporate Slack integration
• custom racerbot (a chatbot using client-branded idioms commenting on racers’ activities and achievements)
• Google Street View Easter eggs (along the route, racers can watch out for branded billboards or puzzle clues)
• larger discounts on per racer fees
• multiple admins, multiple point persons

Fees for custom route virtual races

Fees Overview

• Setup fee: Racery doesn’t charge a setup fee. Our per-racer fees cover tailored setup for large initiatives. We don’t charge commission on donations. 100% goes to the charity.
• Testing: A test race is free. Start a test race today to experience Racery. We highly recommend a test race to understand the software, before or after meeting with us.
• Support: Email support comes at all fee levels, whether you invest in your race or racers pay fees. FAQs and DIY race building tools are available to help you get started.

Inclusive company races (entry restricted to company employees)

• One week: $10/racer
• Two weeks: $15
• One month: $19
• Two months: $28
• Three months: $36

Inclusive charity races (entry open to the public)

• One week: $7
• Two weeks: $9
• One month: $11

Virtual fundraising “Anywhere 5k” with app timer/tracker

• One day: $4.50/racer
• One week: $7/racer

Corporate “Anywhere 5k” with timer/tracker (5ks, 10ks, relays, and other)

• One day: $5 per racer
• One week: $8 per racer
• One month: $12 per racer

Best Practices

• Budget: Schedule a meeting to work with us to create a custom package for a virtual race that fits your budget.
• Custom durations: Schedule a meeting to work with us to host a virtual race shorter or longer than the durations listed above.
• Race Announcement: Companies should announce races as early as possible. Virtual events that start registrations early (4-12 weeks)
• Event Planning: Start virtual race planning as you would any virtual event, orienting planning first towards concreteness on these items: target audience, title/theme, organizational roles, timelines, and communication strategies
• Fees: Entry fees in all races that are not prepaid are paid by racers on registration. In any race, the sponsor can pay racer fees from the link (/bulkbuy in the URL) provided at race creation.
• Charity Donations: After linking a Stripe account, sponsors can add a fee on top of Racery’s fee in the race details dashboard. For example, with a $20 registration fee, the charity receives $12 and Racery receives $8.
• Integrations: Integration of wearables (Fitbit, iWatch, etc) are available on a per race basis.
• Credit Card Fees: Stripe charges 2.9% and 30 cents of every transaction. Create a Stripe account in under 5 minutes here.
• Terms: All races are governed by Racery’s terms of use

NOTE: this page is NOT up to date. It’s an archive version that’s maintained because it is linked from multiple pages on Racery.com. For up to date information, please refer to this our corporate virtual race overview or to our charity virtual race overview.

Next steps

• Organizing a five-day free test for decision makers.
• See what other virtual race organizers say.
• Read what our virtual racers say about their experiences.
• Check out some examples of successful virtual races.

How do you make a virtual race great?

Most of what you see above is about software. The best virtual races need something extra—spirit. Organizers that participate in the races they manage carry the torch. Participate in your race, and break the ice by posting photos, liking activity logs, or chatting.

Questions? team@racery.com

Related Reading

• Powerful peer-to-peer fundraising
• Virtual race impact at scale
• Virtual races testimonials
• How price virtual-race entry fees
• How to promote a virtual race