Platform features and fees

Racery’s virtual race platform hosts turnkey virtual challenges for companies, nonprofits and groups.

We’ve been hosting clients’ virtual races since 2014. Racery’s software embodies years of programming and thousands of smart suggestions from racers and race sponsors. If you don’t see a feature in the lists below, please ask—we’ve probably got it. 🙂

We strive to make launching a virtual race simple and risk-free. Race sponsors pay no setup fee, and decision makers can test Racery’s features in a free test race.

BTW, if you’re just looking for an excuse to mail out medals, Racery’s probably not for you.

But if you want a virtual race with unrivaled power and flexibility, a digital-first event that provides rich, multi-day experiences that are social, motivational and morale-building, you’ve come to the right place. Read on!

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Core experiences

Race organizer tiers

Racer fees for custom route virtual races

Next steps

See also our posts on how to set a virtual race’s entry fee and how to how to promote a virtual race.

Core Experiences

Fitness and motivational features

The product of thousands of requests from users, Racery’s many features work together seamlessly to engage racers from start to finish. (Want the big picture? Read about our most important virtual race features and our virtual race bling!)

  • Personal tracking: participants exercise anywhere and anytime, then see their fitness progress displayed on a route along with other racers’ avatars
  • Bling: each racer gets a digital bib and finish award personalized with their name and entry number or finish rank, perfect to print or share online
  • Google Street Views: no matter where a racer exercises, they get a 360° view of their new position on the virtual route
  • Teams: depending on the sponsor’s needs, racers may compete in individually or in teams, with collective miles advancing their respective team avatars on the route and leader board, or one super-team, with everyone’s miles adding together. (More on the value of teams in a virtual race.)
  • Leader boards: all participants’ relative positions update in real time on an individual leader board and (if applicable) a team leader board
  • Activity feed: everyone’s exercise logs are displayed a reverse-chronological-order real-time stream
  • Socializing: racers can like or comment on each other’s logs and interact in the race’s message board
  • Inclusive activity options: depending on the sponsors’ goals, a race can track a single activity (like running or swimming) or a more inclusive mix of 80 activities (from wheel chairing to yoga to gardening)
  • Motivational nudges: racers are commended for streaks and new personal record and get email nudges to exercise
  • Ambassador links: racers can be credited for recruiting other racers to participate in the event
  • Group filters: racers can filter a large race to focus on groups of their friends or colleagues
  • Looping: ambitious racers or teams can continue logging miles until the end of the race, looping the route multiple times
  • 5ks: people who prefer short events co-exist happily with fast racers in our 1-7 day virtual 5ks

Fundraising features

The competitive spirit of virtual racing translates into equally strong competition in fundraising leader boards for both individuals and teams. 

  • Fees: Funds go directly to the designated charity, with Racery keeping no portion of donations
  • Donations: Racers can donate when registering
  • P2P: Racers can compete to raise money using peer-to-peer fundraising pages for individuals and (if applicable) teams
  • Leaderboards: All results are displayed in leader boards for individuals (and if applicable) teams and groups
  • Visibility: Every donation is featured in the race’s activity feed along with everyone’s exercise
  • Thank yous: Emails thank donors and notify the racer or team credited for a donation
  • Reactions: Racers can like comment on a donation in the race’s activity feed (see image)
  • Filtering: In bigger events, filters can help smaller groups (companies, divisions, clubs) focus on their own fundraising logs, totals and averages

Race organizer tiers

Using Racery’s software, organizations can easily build and manage their own races, with reliable racer support provided by Racery. Racers pay Racery’s per racer fees in these races when registering.

Larger organizations willing to prepay Racery’s per racer fees can access additional branding, features, sponsorship opportunities, flexibility, and support. To reduce redundancy and miscommunication, all races, with the exception of the International tier, assume a single point of contact on the customer side. More details on these two approaches…

Self serve: $0 prepay, racers pay Racery’s fees

You’ll like our self-serve races if your organization is tech savvy, not focused on branding for itself or sponsors, but still seeking a rich experience for racers. Sponsors of self-serve races build and manage their own races,

The race experience (described above) is paid for by each racer when she or he enters. The sponsor will:

  • build a route or select one of Racery’s prebuilt races
  • send custom announcement emails to racers
  • customize the race’s name, which appears on the race page and digital bling
  • rely on Racery tools, videos, FAQs and email support
  • issue Stripe refunds to racers and/or donors (if necessary)
  • if prepaying racers’ fees, use a credit card to cover the entire per racer fee
  • get one admin seat

We strive to answer self-serve race sponsor questions within two business days. These races do not include the features and services listed below.

Professional: $4,500 in prepaid racer fees

Pindrops marked showrooms in a 2020 Nike race for sales staff.
  • race organizer logo appears on the race’s digital bib, finish award, social placard, fundraising placard and about section
  • custom pin drops: spotlight landmarks, offices or partners using pin drops, with editable title, text, photo and a sponsor logo
  • send mileage-triggered emails (each racer or team gets an email on passing a defined mile marker)
  • select which automated emails racers receive
  • opt to exclude participants from future Racery marketing communications
  • ad success tracking for Facebook, Google
  • support for sponsor questions within one business day
  • one phone consult, up to 60 minutes
  • up to two admins

Corporate: $15,500 in prepaid racer fees

Zillow sent e-postcards to racers when each team passed an HBCU in the race.
  • coupon dashboard (unique coupons for racers from partners or corporate sponsors)
  • WYSIWYG customizable registration page
  • automated export of all racer photo submissions
  • Racery, not sponsor, builds a route
  • automated export of all racer photos—perfect for a slideshow
  • bulk racer registration, individually or in teams
  • sponsor can customize the race’s digital bib, finish award and Facebook placard using Racery blueprints
  • registration tiers (offer racers different entry packages or additional bling)
  • e-postcards (build and automatically trigger emails containing e-postcards of landmarks)
  • custom headers and footers on the automated emails driving Racery functionality
  • customize the text in some automated emails
  • discounted design services
  • discounted per racer fees
  • up to 3 admins
  • four phone consults, up to 180 minutes with the race sponsor’s project manager

International: >$35,000 in prepaid racer fees

Oiselle hosted a warm up for captains preparing to lead teams in a later big race.
  • free 50-person 4-day warm up race (train and excite potential ambassadors before your big event!)
  • concierge service for race sponsor staff
  • private labeling (customize the map’s palette and replace Racery’s logo)
  • custom homepage (serve new arrivals a branded splash registration page)
  • API access (pull real time data directly from Racery’s database)
  • embeddable race widget (add the race’s map and leader boards to your own site, view only)
  • dedicated support (get a support address and expanded service hours)
  • corporate Slack integration
  • custom racerbot (a chatbot using client-branded idioms commenting on racers’ activities and achievements)
  • Google Street View Easter eggs (along the route, racers can watch out for branded billboards or puzzle clues)
  • larger discounts on per racer fees
  • multiple admins, multiple point persons

Fees for custom route virtual races

Set up fee

Nada. $0. Yes, zero.

(Planning a race with an entry fee-split—either as a charity or small business—using Stripe? First, a successful free test race is mandatory. Second, we require partners that are unable to easily navigate Racery’s FAQs and DIY race building tools to prepay $600 worth of racer fees.)

Inclusive company races (avg fee per racer)

  • One week: $10
  • Two weeks: $15
  • One month: $19
  • Two months: $28
  • Three months: $36

Inclusive nonprofit races

  • One week: $7
  • Two weeks: $9
  • One month: $11
  • Beyond one month, fundraising returns diminish.

Virtual fundraising 5k with Sprint app timer/tracker

  • One day 5k, single log per racer: $3/racer
  • 2-7 day 5k, multiple logs per racer, with each racer’s personal best tallied on our leader board, additional miles tallied on ‘overachievers’ leader board: $6/racer

Corporate races with Sprint app timer/tracker (5ks, 10ks, relays, and other)

  • One day event of any distance, single log: $3.75 per racer
  • 2-7 day 5k, multiple logs per racer, with each racer’s personal best tallied on our leader board, additional miles tallied on ‘overachievers’ leader board: $7.50 per racer
  • One month relay with teams, multiple logs tallying: $12 per racer

Single sport road race replacements (self-reported)

  • One day running-only: $1 per racer
  • One week running-only race with no course looping: $3 per racer
  • 10 day inclusive fitness challenge with no course looping: $6 per racer


  • Custom race durations are always possible, whether 6 hours, 17 days or 2 years!
  • We recommend companies announce races at least two weeks before race start; unless prepaid, charity races must announce >28 days before race start.
  • Racery’s per racer entry fee is paid by each participant upon registration—or the sponsor can prepay registrations in bulk, minimum $1,250 non refundable.
  • A race organizer with a Stripe account can add a fee on top of Racery’s fee. For example, in a charity’s two week virtual race with a $20 registration fee, the charity receives $12 and Racery receives $8, both less credit card fees.
  • Small Stripe-enabled races require a non-refundable prepay of racer fees worth $600. (So, in the last example, getting 75 racer credits.)
  • Stripe charges 2.9% and 30 cents of every transaction. A nonprofit or company can create a Stripe account in under 5 minutes here.
  • All races are governed by Racery’s terms of use
  • $500 surcharge applies to races starting Friday, Saturday, or Sunday; permission required for a holiday weekend start

Pre-built race packages

Looking to economize for a virtual race for your family, club or church? Don’t miss Racery’s pre-built packages—they’re sometimes cheaper than races with custom routes or include cool bling and e-postcards. Most of those races can be found here and here.

Next steps

How do you make a virtual race great?

Most of what you see above is about software, right? But the best virtual races need something extra—spirit. A virtual race becomes real when enough people believe in it. Write if you want advice on how to achieve this feat!