To maximize charity fundraising, Racery-powered virtual races offer an unparalleled range of features. With minimal effort, these events can generate impressive returns — ranging from $50–$250 per racer —that beat those of peer platforms.
Racery specializes in helping charities raise funds with advanced fundraising features including racer donations, multi-tier registration fees, personalized P2P appeals, and corporate sponsorships. Launched in 2014, Racery’s platform was the first to focus on virtual races for charities. Today Racery stands out for robust, user-friendly features that power races with durations ranging from one day to a full year. Combining gamification with seamless fundraising tools, Racery boosts engagement and drives fundraising success.
Key Fundraising Features:
- Direct Donations: Participants can contribute directly to the host charity during the registration process. Bettering peer platforms, Racery retains no portion of donations — all donations (less credit card fees) go directly to the charity.
- Peer-to-Peer (P2P) Fundraising: Racery facilitates individual and team-based fundraising by allowing participants to make personalized appeals on their own fundraising pages, each with its own URL. Participants can share these mobile-friendly pages with their social networks, encouraging friends, family, and colleagues to support their charity.
- Fundraising Leaderboards: Race revenues are maximized thanks key gamification strategies — real-time leaderboards allow racers to see their personal and team fundraising rankings, and end-of-race awards reflect individual and team achievements.

- Inclusive Participation: Most virtual races limit participation to runners and walkers. In contrast, Racery events give credit for a range of inclusive activities, ranging from swimming to meditation to volunteering (and 80 more!). The result is 10X the potential pool of participants.
- Donation Visibility: Every contribution is highlighted in the race’s activity feed, allowing the community to acknowledge and celebrate each donor’s generosity with likes and comments. This transparency builds a sense of collective achievement.
- Automated Acknowledgments: Racery streamlines communication by automatically sending thank-you emails to donors and notifying the corresponding participant or team of a donation. This ensures timely appreciation and strengthens donor relationships.
- Flexible Filtering: In larger events, Racery provides filtering options that allow smaller groups, such as companies or clubs, to view their specific fundraising logs, totals, and averages in comparison with those of their peers.
- Spectator Fundraising: Charity supporters who do not wish to participate physically in a race can register as spectators, which allows them to raise money and participate in the race’s community.
- Corporate Packages: Corporate sponsors purchase lucrative sponsorship packages to access positive brand associations and purpose for staff. Virtual races create many branding surfaces and messaging experiences for corporate partners like personalized digital bibs, finish awards, custom badges, e-postcards, pindrops, and automatic large-group registration, as well as extensive branding on registration and fundraising pages.
- Big Donation Window: Participants can raise money from the moment they register to the race’s end. This window can add up to months: for example, a two month registration period leading into a two week virtual race.
By leveraging these features, charities can create dynamic and inclusive virtual races that raise funds cost-effectively AND build a vibrant and engaged community of supporters.
Check out what charities say about the virtual races they’ve sponsored with Racery. If you’re a development or community officer for a charity with experience hosting virtual races, you can quickly create a virtual race with all these robust fundraising features. Here’s a case study how an orphan disease charity used Racery’s suite of fundraising features to rally its supporters and raise money. And if you’re just starting to think about virtual races, you can read some virtual race guidelines. Finally, check out our virtual race prices and full features list.