How nudges help motivate virtual race participants

Life is busy, and we’ve all got too many things to remember to do. A tide of to-do lists washes over us daily. It’s hard enough remembering all the things we HAVE to do like… buying milk… or turning out the light… or emptying the dishwasher… or changing the oil. …

We’re hard-wired to be lazy?

No wonder getting motivated to exercise is hard. New research suggests you’re not lazy, you’re just doing what eons of evolution want you to do: conserve energy. Thinking about exercising is literally harder for your brain, the researchers found.    

Nine ways to use a virtual race to promote company fitness

From doing step challenges, you already know that people stretch further when challenged to compete day-to-day with their colleagues on a simple goal like total steps/day. As the step totals rise week by week, staff push to keep pace with… or pass… their peers. Everyone benefits from the competition. The …

Use relay teams for your company’s next fitness challenge

We launched Racery back in 2014 to help individuals motivate each other, even when they weren’t exercising in the same physical location. Each person’s daily mileage was logged on a virtual route, and her/his rank was marked on a leaderboard. Later, companies hosting races for their staffers asked us to …

Convert any activity into miles in an inclusive virtual step challenge

If your company wants to host a virtual fitness challenge that’s inclusive, we’re ready to help! While many fitness challenges focus only on runners or walkers, Racery recognizes all types of activities. The more people you can involve in your company’s challenge, the more motivation and chatter you’ll generate. A participant …

Research shows that virtual races can double exercise rates

As companies seek to promote fitness using monatary rewards and gift cards, a key solution often gets ignored. New research by the University of Pennsylvania shows that simply putting people in a competition can nearly double their workout levels. “Competitive groups frame relationships in terms of goal-setting by the most …