How to price a virtual race’s entry fee to maximize fundraising?

For a nimble charity, a virtual race creates multiple touch points and levers for fundraising—with none of a road-race’s hassles like renting porta potties, securing permits or risking a rain-out. While many charities try to maximize race proceeds by charging high registration fee, we hope this post persuades you that …

Womxn Run the Vote triggers a social media avalanche

After starting Blogads, the first social media ad network, in 2002, I got to work on viral campaigns for clients like PETA, the Obama campaign and Audi. And I helped movie studios do giant ad integrations on pop culture landmarks like PerezHilton. So I’ve seen a lot of viral marketing campaigns …

New feature: ambassadors

Want to reward racers for recruiting friends and colleagues to join your virtual race? Racery’s ambassador feature is for you. The feature: includes a personalized recruit racers link in the welcome email each racer receives after signing up suggests this link in the about section racers see after they’ve signed …

Nine features every virtual race needs

Virtual races only become real when enough racers believe in the race. Otherwise, virtual races are just “glorified time trials,” as Martin Fitz Huber put it in Outside Online. Based on thousands of suggestions from racers and race sponsors since 2104, we’ve built nine features that make virtual races real, …