Womxn Run the Vote triggers a social media avalanche

After starting Blogads, the first social media ad network, in 2002, I got to work on viral campaigns for clients like PETA, the Obama campaign and Audi. And I helped movie studios do giant ad integrations on pop culture landmarks like PerezHilton. So I’ve seen a lot of viral marketing campaigns …

New feature: ambassadors

Want to reward racers for recruiting friends and colleagues to join your virtual race? Racery’s ambassador feature is for you. The feature: includes a personalized recruit racers link in the welcome email each racer receives after signing up suggests this link in the about section racers see after they’ve signed …

Nine essential features for a successful virtual race

Virtual races only become real when enough racers believe in the race. Otherwise, virtual races are just “glorified time trials,” as Martin Fitz Huber put it in Outside Online. Based on thousands of suggestions from racers and race sponsors since 2014, we’ve built out nine features that make virtual races …

Our first virtual horse race!

Fielding an inquiry from a group of horseback riders in Australia, we modified Racery’s race platform to include horse riding as an exercise mode. We asked organizer Bek Williamson about the race, and she sent this fascinating response: The Victorian Endurance Riders’ Association were looking for a way to motivate …