After starting Blogads, the first social media ad network, in 2002, I got to work on viral campaigns for clients like PETA, the Obama campaign and Audi. And I helped movie studios do giant ad integrations on pop culture landmarks like PerezHilton. So I’ve seen a lot of viral marketing campaigns …
Preparing for one of the fall’s many marathons or half-marathons or even your first ultra? Racery’s virtual races are a powerful judgment-free way to keep you motivated and accountable! While you train, you need to avoid what Christine Yu calls the “comparison trap.“ Like training in person with a running …
After launching street views for our virtual races last month, we’ve made a bunch of tweaks to the functionality. Our new community races, launching today, are designed to highlight some of Google’s better street views. Racers see their own views after each mileage upload. And you can see a clickable …
By Dolores Kong and Dan Ring Ready, set, and the virtual starting pistol in Acadia National Park has gone off! More than 200 racers, from Scotland to Hawaii, Maine to Florida, have signed up to run, walk, step-count or hike their way along a custom Racery.com virtual route, beginning atop …
We all know that it’s a pain to stage a race. Sometimes there’s freak weather. Sometimes there’s a subway strike. Sometimes there are just lots and lots of things to worry about. Obviously you need to buy a LOAD of stuff, then make sure it’s positioned for the people who …
After just 50 days, Netsertive crossed the finish line on our 1,077 mile relay race around North Carolina. When we laid out the race course, we thought it would take approximately 10 to 12 weeks for one of the 43 teams of four to cross the line. Having traded the …
