Make your running store’s group run 50-times bigger!

Racery powers online communities for runners. Contact us to learn how we work with running stores (big and small). We can help your store support your area’s runners and expand business. With zero extra staff hours, you can use Racery to: let runners easily track mileage boost runners’ motivation host runners on …

Help club members connect with each other in your virtual running community.

Research shows that social connections are incredibly important to an individual’s fitness habits. Racery helps your club’s individual runners become a community. Racery is ‘unique and highly effective,’ says Runners World. Contact us to learn how we turn a row of treadmills into a thriving digital community. With zero staff hours or extra …

Challenge colleagues to a virtual race around Rome, Italy!

Wish you could do an epic fitness challenge with your office colleagues? Here are four reasons your boss will thank you (mille grazie!) for inviting everyone to Italy… on Racery’s virtual fitness challenge around Rome, that is. 1)  Glamorous sights. Each participant is challenged to complete 49 miles over the …

Management lessons from Instagram and Twitter

Instagram unlocks lots of powerful images and metaphors. Recently, a couple of images there really resonated with things I’ve been thinking about relative to how Racery creates new features. The first image is a reminder about the importance of saying no. We’re all rushing forward to certainty and completion, and …

Mixing fluid and rigid systems

Nietzsche famously argued that art grows from the marriage of Apollo, the Greek god embodying rationality, order and planning, and Dionysus, who embodies drunken disorder and wild dancing.  The two gods obviously conflict, but their unruly marriage is essential, Nietzsche said. Strong companies likewise embody a continuous conflict between these …