What’s the ideal lead time for announcing a virtual race?

We frequently get questions about best practices for virtual races. One question is particularly common: how much lead time is needed between announcing a virtual race and actually starting the race? That depends. At the one extreme, a group of tech-savvy athletes who know each other well and frequently communicate …

NEW! Virtual stair climbing challenge: Mount Everest or bust

Who hasn’t dreamed of climbing Mount Everest? If not for a few minor details — altitude sickness, -30 degree breezes, $45,000 fees, unstable ice, giant crevasses — most of us would have tried by now, right? Today you can challenge colleagues to use stairs climbed at home or work to …

How nudges help motivate virtual race participants

Life is busy, and we’ve all got too many things to remember to do. A tide of to-do lists washes over us daily. It’s hard enough remembering all the things we HAVE to do like… buying milk… or turning out the light… or emptying the dishwasher… or changing the oil. …