How to learn what people want (but don’t yet know they want)

“A lot of times, people don’t know what they want until you show it to them,” Steve Jobs famously said about the importance of not depending on customers for new product cues. Obviously, most of the time, people do know what they want — a bigger pair of pants, a hotter bowl …

Need virtual training partners for a marathon?

Looking for someone to train with you for a marathon, but don’t live near any running groups or other aspiring marathon runners? Here’s a training partner virtual route we’ve designed specifically for marathoners that kicks off November 1 — already 68 people signed up!!! Or, if you’ve got your own …

How a virtual race teaches history and geography

We take distances for granted. They’re marked on highway signs that whiz by at 70 miles an hour — 205 miles to Asheville, 83 miles to Kansas City.  And, as adults, we run shorter distances and know what that feels like — 5k, 10k, 13.1 miles. Some people even know …

How to use a virtual race to motivate a team of runners

A virtual race is an awesome way to motivate a high school or college cross country or track team, whether in season or out of season! Just add up all the miles you think a strong runner will accumulate during a season of training. Add 30% to that tally to …

Using a virtual race to train for a 5k… or a marathon

We’ve had a bunch of different types of runners use Racery to train for races of various lengths.  Go to this page of virtual race routes gauged to different skill levels to see what training races we’ve currently got lined up. Entering one of these races means you’ll be able to …