For a nimble charity, a virtual race creates multiple touch points and levers for fundraising—with none of a road-race’s hassles like renting porta potties, securing permits or risking a rain-out. (See a full list of Racery’s features for charity virtual races and fees.) While many charities try to maximize race …
After starting Blogads, the first social media ad network, in 2002, I got to work on viral campaigns for clients like PETA, the Obama campaign and Audi. And I helped movie studios do giant ad integrations on pop culture landmarks like PerezHilton. So I’ve seen a lot of viral marketing campaigns …
Want to reward racers for recruiting friends and colleagues to join your virtual race? Racery’s ambassador feature is for you. The feature: includes a personalized recruit racers link in the welcome email each racer receives after signing up suggests this link in the about section racers see after they’ve signed …
Virtual races only become real when enough racers believe in the race. Otherwise, virtual races are just “glorified time trials,” as Martin Fitz Huber put it in Outside Online. Based on thousands of suggestions from racers and race sponsors since 2014, we’ve built out nine features that make virtual races …
To help race organizers who want to host virtual 5ks, we’ve created Racery Sprint, the Virtual 5k Platform. If you’re looking to check a 5k box so you can ship some medals, we’re probably not for you. If you aim to give participants a rich experience—social and motivational—read on! Summary Sprint …
Trutela Insurance, based in San Antonio, Texas, has been running a virtual race in London since early April. One hundred percent of the company’s staff has entered the event, says marketing coordinator Shari O’Brien. “We take our rooftop garage 1/4 – 1/2 mile walks as a group during the work …
