Motivate virtual racers with beautiful personalized digital bling

Racery’s virtual races motivate racers with lots of types of digital bling. Some racers print their personalized bibs or awards to display on an office wall or refrigerator, others share their digital versions on social media. The bling examples below show what every racer gets in standard Racery events. The …

‘Awesome’ virtual charity race ‘runs itself’ for JA South Dakota

This spring when Junior Achievement of South Dakota started pondering how Covid 19 would affect its work, two things were clear, says Rachel Petersen, events manager for the organization. First, looming economic dislocation meant that JA’s programs for K-12 students—about financial literacy, work readiness and entrepreneurship—would be more important than …

How to price a virtual race’s entry fee to maximize fundraising?

For a nimble charity, a virtual race creates multiple touch points and levers for fundraising—with none of a road-race’s hassles like renting porta potties, securing permits or risking a rain-out. (See a full list of Racery’s features for charity virtual races and fees.) While many charities try to maximize race …

Womxn Run the Vote triggers a social media avalanche

After starting Blogads, the first social media ad network, in 2002, I got to work on viral campaigns for clients like PETA, the Obama campaign and Audi. And I helped movie studios do giant ad integrations on pop culture landmarks like PerezHilton. So I’ve seen a lot of viral marketing campaigns …

New feature: ambassadors

Want to reward racers for recruiting friends and colleagues to join your virtual race? Racery’s ambassador feature is for you. The feature: includes a personalized recruit racers link in the welcome email each racer receives after signing up suggests this link in the about section racers see after they’ve signed …